Tabu* is designed specifically for pre-menstrual users, with the aim of helping them to prepare for their first period. Tabu* has been created to destigmatise periods, providing a positive and informative first period experience.

For many their first menstruation can be a frightening, confusing and embarrassing experience that creates negative sentiments throughout their life. A recent study in the US found that 80% of young people feel a negative association with periods, that they are somehow dirty or unsanitary.

Tabu* includes a selection of sanitary products and a customisable carry case. By scanning the QR code the user can connect to a digital safe space where they are able to access accurate information from trusted sources. Tabu* equips young people with a foundation of knowledge that will help them navigate their first period as seamlessly as possible, enabling them to feel prepared and empowered.

Tabu* contains a range of sanitary products, allowing people to discover the approach to managing their cycle that is right for them. There are currently no products on the market specifically designed for young people that have not yet experienced their first period. Tabu* is designed to help young people prepare for their first period and to reduce traumatising experiences and anxiety.

The customisable carry case has been designed with Generation Alpha in mind. The ability to customise the case using the included stickers appeals to Gen Alpha’s desire for individuality and allows them to express their own unique identity. The contemporary and customisable carry case promotes continued use and encourages visibility and display.

Tabu* would be supplied by charities, health authorities and local Government agencies at no cost to the user. A QR code featured in the packaging allows for an associated app to be downloaded. The Tabu* app provides dependable, inclusive resources to reassure, educate and inform young people from seven to seventeen. Encouraging discussion and shared experiences both on a managed online platform and in the classroom in a safe and reassuring way.

Period poverty is defined as a lack of access to menstrual products, hygiene facilities, waste management, and education. Millions of people globally experience physical, mental, and emotional challenges because of period poverty. The stigma that shrouds periods further prevents individuals from talking about it.

The problem begins and is at its most acute at the start of menstruation with some people experiencing their first period as young as eight. Numerous studies have shown that young people do not experience good menstrual education at home or at school in both developed and developing economies. Tabu* aims to both destigmatise, educate and provide practical support to people who may be approaching or experiencing their first period.

By introducing users to products and tools that can help them manage their period it is possible to limit the disruption caused to their lives. Critically Tabu* helps facilitates open conversations about periods in a managed digital community. Creating community and a safe space for conversation works to remove the loneliness, isolation and embarrassment that can exist at this time. The digital environment provides educational material that can be utilised by personal users or in the classroom, increasing knowledge and awareness about menstruation across genders and ages.

Period poverty affects women, girls and people who menstruate all over the world, a problem that starts with a young person’s first period. Access to menstrual products and the right to manage menstruation without shame or stigma, is essential for anyone who menstruates. The World Bank estimates at least 500 million women and girls globally lack access to the facilities they need to manage their periods.

The problem is acute in developed countries, a recent research study showed that 1 in 7 girls in the UK did not know what was happening when they started their first period, on top of this more than a quarter didn’t know what to do. The stigma and embarrassment that can arise from this first experience remains and reinforces a societal perception in many that menstruation is dirty or shameful.

It is well documented that poor access to menstrual education can have significant health, societal and economic impacts. This ranges from substantial physical and mental health issues through to impacts on school and work attendance. Research indicates that 20% of girls in the US have missed school because of stigmatisation or lack of access to period products. In India it is estimated that 1 in 5 girls drop out of school after their periods starts.

Tabu* is designed to address the root cause of this problem though education and by creating a positive, empowering first period experience. Careful design consideration of a number of driving factors have informed the form and aesthetics of Tabu*. The needs and desires of the user are paramount to the design.

Extensive user centred design, including ethnographic analysis and direct observational work, alongside cultural probes and secondary research were employed to help define the design direction. This research ensures that the appeal of the product to users from range of the ages and across sociocultural boundaries.

The Tabu* carry case is designed to be relatively minimal and practical in nature, however it can be easily customised by applying the stickers provided. The packaging references gaming and digital subcultures through graphic, bold shapes and hyper-bright colors. The form of the carry case is designed to be easily manufactured at a low cost, a critical attribute in a charitable product. The carry case has a volume that allows a days supply of pads or tampons to be carried with ease.

The packaging is reminiscent of high-end electronic goods, creating a curated service journey and unboxing experience, which is all supported by the Tabu* app. Carefully considered materials, such as fully recyclable card and compostable inks, limit the environmental impact of the packaging.

Category:PersonalYear:2023Designers:PDR, Cardiff, United KingdomManufacturer:PDR, Cardiff, United Kingdom