The American Prize for Design was established in 2016 within the context of the Good Design Awards.

The Prize is presented to a distinguished designer in the fields of industrial design, visual communication, and graphic design in terms of excellence and further innovation along with the contribution of design in the quality of everyday life.

Recipients include: Gorden Wagener, Mercedes-Benz Chief Designer and Executive Vice President at Daimler AG (2016), Sir Norman Foster (2018), Flavio Mazoni (2019), and Karim Rashid (2020).