The 1977 modular lounge is a modern interpretation of King Living’s original Award sofa released in 1977, blending the essence of the original design with contemporary materials and construction techniques. The result is an innovative and fresh furniture piece that pays homage to the past while embracing the future.

In addition to the above, the 1977 modular lounge suite is designed to be easily reconfigurable and transportable, making it ideal for people who are changing homes. The sofa’s modular design allows for customization to fit different spaces, making it suitable for both large open-plan homes and smaller inner-city dwellings. This flexibility is an important feature that caters to modern lifestyles where people often move homes or need furniture that can adapt to their changing needs.

The 1977 modular lounge suite was achieved through a meticulous design process focused on modernizing the iconic Award sofa from the 1970s while incorporating new materials and construction techniques. Its durable frame features a twenty- five-year guarantee and is engineered to be easily replaceable and updatable. With a flexible mesh back and unique foam combination, the sofa is a comfortable addition to any indoor space. A mix of quilted and non-quilted fabrics gives it playful yet timeless aesthetic. The design emphasizes versatility, sustainability, and longevity, reflecting King Living’s core values.

From a commercial perspective, the modernized 1977 modular lounge suite offers a versatile and adaptable piece of furniture that can meet the changing needs of consumers, which can lead to increased sales and customer satisfaction. From an environmental perspective, it is sustainable and modular design, coupled with its replaceable parts, reduces waste, and promotes a circular economy. From a societal perspective, the sofa’s flexible design and durability cater to modern lifestyles while supporting the longevity of the product, which enhances its overall value to consumers.

The 1977 modular lounge suite builds upon our renowned benchmark of sofa innovation in product and industrial design practice. Its unique Postureflex ® seating system coupled with springs provides lifelong support and durability, while the replaceable foam and covers ensure easy maintenance. The design is adaptable to changing needs and uses a machine washable, contour-hugging cover that reduces packaging waste. The design process focused on modernizing a classic design while maintaining functionality and aesthetics. The 1977 modular lounge suite offers a strong value proposition with class leading features that are grounded in practicality and sustainability. Overall, the project is unique, imaginative, and innovative, providing a versatile and adaptable piece of furniture that meets the changing needs of consumers while promoting a circular economy. Sustainability, modularity, timelessness, serviceability, and value are at the heart of the King Living brand and are reflected in this relaunch of a beloved classic.

The 1977 modular lounge suite draws inspiration from the past while also incorporating contemporary design elements, such as its undulating form. The frame is robust and has a 25-year warranty, with all parts serviceable, ensuring a long lifespan for the product. In terms of good design, the sofa meets several criteria. From a form perspective, the design is visually resolved and responds to its environment, context, and cultural perspective. Functionally, it performs its intended purpose of reconfigurability and serviceability alongside longevity and comfort. Safety considerations have also been taken into account, ensuring compliance with all international applicable safety standards and regulations. The quality of the project corresponds to its designed price point and investment, with appropriate materials and construction techniques used. Commercially, the project represents good value for money at its intended price point and is likely to increase the brand value and attract a new, younger, segment of the market.

Overall, the project meets the criteria for good design in a product design sense, with a focus on form, function, safety, quality, and commerciality.

The 1977 modular lounge suite represents a new benchmark for innovation in product and industrial design practice. Its unique Postureflex ® system and serviceable parts provides lifelong support and durability, while the replaceable foam and covers ensure easy maintenance. The design is adaptable to changing needs and uses a durable machine washable cover. Packaging has also been considered and we have disposed of single use cardboard, opting for a contour-hugging cover that reduces packaging waste. The project advances the profession and pushes the boundaries of innovative thinking in product design practice by incorporating new materials and construction techniques. The design process focused on modernizing a classic design while maintaining functionality and aesthetics. Overall, the project is truly unique, imaginative, and innovative, providing a versatile and adaptable piece of furniture that meets the changing needs of consumers while promoting a circular economy.

The project’s overall impact includes positive outcomes for the client, end-users, and the environment. The sofa’s design includes sustainable, easily replaceable parts and minimizes packaging waste by not using single use packaging. The sofa’s features, including its reconfigurability, ease of transport, and modularity, make it appealing to a wide range of customers, including those living in smaller inner-city dwellings up to larger open-plan homes. The project has the potential to improve the quality of life for users and the planet by reducing waste and promoting sustainable design practices. The investment in professional design will lead to increased market share, sales, and customer loyalty, while the project has the potential to inspire positive change drive change toward a circular economy.

Category:FurnitureYear:2023Designer:David King, Sebastian Clarke, King Living, Turrella, New South Wales, AustraliaManufacturer:King Living, Turrella, New South Wales, Australia