Nu Skin developed the ageLOC LumiSpa iO with its patented micropulse oscillation technology based on three important and converging trends: 1) the increasing demand for at-home beauty devices, 2) the emerging research on cell movement and resulting positive impacts on the skin, and 3) the disruption across industries of IoT and its potential in the beauty industry to create personalized customer experiences. The beauty tech market is forecast to reach $3.42 billion by 2026. Today’s consumers spend hundreds of dollars on premium beauty products and high-end spa treatments to minimize the appearance of dull skin, large pores and uneven texture. Researchers at Nu Skin designed the ageLOC LumiSpa iO to be a costeffective, at-home treatment device to achieve brighter, healthier and more youthful-looking skin with a spa-like experience.

As beauty devices converge with IoT technology, Nu Skin developed its Vera app to guide users through their personalized beauty journeys. Using LumiSpa iO in conjunction with the Nu Skin Vera app gives users a connected, immersive experience, including customized treatment options, intelligent coaching, a selfie timeline, skin care tracking and more. Nu Skin scientists learned that cells are healthier when they move in a cyclic motion. Focus groups indicated that the cleansing routine is the most natural fit to incorporate cell movement technology into skincare regimens. Nu Skin developed ageLOC LumiSpa iO treatment cleansers to have a specific rheology (how it flows) and viscosity (product thickness) to get the desired skin movement.

The treatment cleanser helps the silicone of the heads grip the skin, then release and glide over the surface. While this skin movement provides a treatment, the sliding wipes away dirt and dead skin cells. The patented counter- rotating action of the LumiSpa iO also deeply cleanses the skin so it’s more receptive to subsequent products, helping consumers make the most of their skin care investments. Our research and development team discovered an ongoing shift in consumer behavior, wherein they have extended the time between their visits to dermatologists and spas in favor of maintaining an at-home skin care regimen through the regular use of beauty devices. App-connected beauty devices have been in high demand, helping consumers to achieve a more personalized treatment experience in the comfort of their homes. Such devices are often perceived as an affordable alternative to visiting spas, salons, or dermatologists for skin care treatments. The ageLOC LumiSpa iO set out to give consumers a connected, personalized experience that could deliver at-home spa-like results in a matter of minutes.

Consumers spend hundreds of dollars on premium beauty products to minimize the appearance of dull skin, large pores and uneven texture; we wanted LumiSpa iO to optimize consumers’ skincare products–making skin more receptive to subsequent products, helping consumers make the most of their skincare investments. Unlike other skin devices with brushes or silicone heads, the ageLOC LumiSpa iO has a proprietary, patented counter-rotation action to draw out dirt, oil, makeup, pollutants, and toxins and lift them away without irritating skin. Designed to be microbiome friendly, the LumiSpa iO respects the skin’s pH to help preserve its natural moisture barrier and doesn’t disrupt the skin’s natural microbiome balance—no matter a user’s age or skin type.

In conjunction with the Nu Skin Vera app, the ageLOC LumiSpa iO unlocks a new world of personalized skin care experiences to disrupt the at-home beauty device market:
Skin consultation. An intuitive digital skin consultation tool uses a guided questionnaire to discover more about the user’s skin and lifestyle. Users can also snap a photo and leverage the app’s artificial intelligence (AI) technology to identify possible skin concerns. An advanced algorithm provides personalized product recommendations.
Tutorials. Synchronized treatments provide a step-by- step guide to more youthful, healthylooking skin.
Intelligent coaching. Smart device sensors intelligently guide users to achieve optimal movement and pressure during treatments. The smart sensors also recognize which treatment head is attached and alert when it’s time to replace.
Customized facial treatments. Send and save personalized treatments from phone to device with the app or create customized treatments by adjusting the time and facial areas, e.g., treatments for morning or evening, or after a workout or heavy makeup use.
Selfie timeline. See skin’s progress over time—week to week, month to month, or any day in between with the selfie timeline.

Sharing features in the Nu Skin Vera app makes it easy to share before-and-after results with friends. Just as Netflix and other streaming services transformed media consumption, allowing users to customize their viewing preferences and habits, LumiSpa iO allows users to take control of their personal care experiences, creating customized treatments and specific goals. The ageLOC LumiSpa iO builds upon Nu Skin’s foundation as the world’s best-selling at-home beauty device systems brand.2 The new smart ageLOC LumiSpa iO is a one-of-a-kind facial treatment and cleansing device with patented micropulse oscillation technology to deliver brighter, heathier and more youthful-looking skin in just two minutes, twice a day. In a 12-week efficacy study conducted by Nu Skin using the ageLOC LumiSpa with the ageLOC Normal to Combination Treatment Cleanser, subjects reported visible improvements in multiple skin characteristics, including:
Softness (58%) • Smoothness (47%) • Cleansing (63%) • Brightness (40%) • Radiance (34%) • Clarity (31%) • Luminosity (36%) • Pore appearance (27%) • Skin firmness (25%) In a separate study of the ageLOC LumiSpa with the Acne Treatment System, a clinical grader saw a 71% improvement in skin blemish, as well as visible improvements in smoothness, softness, pores, clarity and radiance.

Category:PersonalAward Year:2023Designers:Nu Skin R&D, Nu Skin Enterprises, Inc., Provo, Utah, USAManufacturer:Nu Skin Enterprises, Inc., Provo, Utah, USA