

The 450 series of scooters are all performance products, with an upward progression by performance and tech, that culminates in the flagship, the 450 Apex. The pinnacle of design and performance.
When we started working on the Apex, we knew that typical colour choices on performance vehicles are quite cliched, coming from the IC-engined world. We looked at creating a new, bolder colourway that represents electric performance, and also sets the 450 Apex apart from the rest of the 450 lineup. After looking at a few options, we settled on using a special extra-matte Cobalt Blue as the starting point.
The 450 series of vehicles already gets a standard set of accented parts like the Exposed Frame, the Rear Suspension Spring, the Brand-Tag etc. For the Apex, we settled on a bright Orange, that had to be used boldly on all accented areas. And most importantly, we wanted to paint the entire Rear Frame in a new colour.
The company took the opportunity to showcase the tech (in this case, the frame) that makes the vehicle special and gives it its performance. Using a tinted transparent tail panel which had a brightly painted contrasting frame inside was a new way for us to showcase the underlying core attribute – the performance of the vehicle. One can draw analogies to the way Nike showcases comfort by exposing the air pockets in its Air Max range.
Category:TransportationYear:2024Designers:Maria Idicula Kurian, Shantanu Jog, Bikash Jyoti Biswas, Tamilanbu Murthi, Ather Design Studio, Bengaluru, Karnataka, IndiaManufacturer:Ather Energy Ltd, Bengaluru, Karnataka, India