Aura sofa is a response to our change in living style and a strategy to capture new younger audience to create brand longevity and value. Aura is a response to the shift towards open-plan and compact living spaces. The designers believe that small spaces shouldn’t limit design options, which is why they have created Aura to be a perfect balance of art, comfort, and function. Their biggest challenge was to create soft curves that are both durable and comfortable, while ensuring transformability for users to adapt the sofa to their changing needs in multifunctional open plan spaces. Additionally, they faced a significant hurdle in incorporating storage within the curvy frame. Despite these challenges, AURA’s sculptural and practical design offers luxurious comfort that enhances the modern living space.
AURA tackled the challenges of achieving transformability and storage with our innovative design approach. The flexible back design adapts to different curves at various positions on the sofa, allowing it to create different seating configurations and adapt to changing room functions. Accessing the storage space is effortless, thanks to the loose backs that travel upwards and allow for maximum storage capacity. To further enhance functionality, the design team made it possible to add accessories such as side tables and in the future, accessory lights can be included. These thoughtful design features provide a multifunctional and customizable furniture solution.
AURA is not only a beautiful and practical piece of furniture, but it also has significant environmental and societal benefits. The durable steel frame structure ensures long-lasting use, reducing the need for frequent repairs and replacements. Additionally, AURA’s removable covers, panels, and parts make it easy to repair and recycle at the end of its life, promoting sustainability. From a societal perspective, AURA adapts to the changing ways we use our living spaces, accommodating various functions such as a TV room, lounging area, or even an office. As such, AURA is a forward-thinking and adaptable furniture solution for modern lifestyles.
In addition to its innovative design features, AURA have kept the KING DNA and insist on featuring our unique Postureflex ® system coupled with springs to maximize comfort and durability. It is challenging to use non-stretch fabric for a multidirectional curve design.
Moreover, the team have designed the AURA to be fully disassembled at its end of life. No timber paneling is used, all components can be easily separated to then be recycled, reused or replaced. All fabric and leather covers are fully removable for cleaning or upgrade. This also makes the AURA easily serviceable to truly be a long-lasting piece to keep.
AURA’s form is inspired by the organic curves found in nature, carefully designed to complement other pieces and ottomans while maintaining a controlled curve. Not only is AURA an extremely comfortable sofa, but it also provides unparalleled storage capabilities. The flexible back allows for seamless transformation to fit the user’s lifestyle changes. We have meticulously ensured that AURA meets all safety requirements of its category, materials, and price point, ensuring the safety of our customers. AURA has undergone extensive prototyping and iteration to maximize the use of materials and construct it with the highest quality possible within its price point. AURA represents a fresh direction for the KING brand, showcasing our ingenuity and manufacturing expertise while also being affordable and within our low to mid-price range.
One of the key innovations that sets AURA apart is its flexible back, which was born out of a simple idea that has proven to be incredibly effective. In addition to enabling the sofa to be highly adaptable, the flex back allows it to be packed flat as a straight piece and then transformed into the appropriate curve at the customer’s home. This not only saves on container space but also reduces the product’s carbon footprint.
Category:FurnitureYear:2023Designer:Zara Fong, David King, King Living, Turrella, New South Wales, AustraliaManufacturer:King Living, Turrella, New South Wales, Australia
