The Mercury Avator 7.5e is an electric outboard that is a clean, quiet, sustainable solution for low horsepower boating applications. This product is intended to provide reliable, clean power for small boats and vessels while having an immediately recognizable exterior design profile that is on-brand for Mercury. Several benefits for the user include an integrated battery, housed internally within the exterior cowling system with a trigger-release touchpoint to remove it and a comfortable carrying handle. There is also an integrated display that was optimized in its placement for easy-to-read battery level and motor status.
Idea
Mercury’s next step in outboard technology going forward is an intelligent, all-electric propulsion made to be as fun as it is reliable. Avator will bring new innovations to small, launch- anywhere vessels that anyone can enjoy. By delivering exceptionally smooth and quiet performance, Avator will let you fully immerse in the environment around you.
Function
The Mercury Avator 7.5e leverages intuitive operation of the tiller system, as well as the integrated battery and easy-to-read segmented display. Integrated lift handles branch out from structural components within the mid-section area and double as laydown features to protect the cowling panels during handling and transport. Premium quality and advanced design and engineering features in a fully integrated, fully refined package comes from the most respected brand on the water in marine propulsion. As a portable outboard product, usability was considered on the smallest details within the different touchpoints.
Differentiation
The Mercury Avator outboard design and battery system was intentionally designed to be very distinctive in the electric outboard market, yet immediately recognizable as a Mercury product. No other portable electric outboard in the marine industry has this balance of aesthetic refinement and brand differentiation within this market. The overall outcome is an electric outboard design that stands out as sophisticated far and above the competition, while mixing Mercury outboard DNA with the right twist of electrification visuals in form, line and CMF.
Impact
The Mercury Avator electric outboard provides a clean, sustainable technology for boaters going forward that is quiet and efficient, while being very reliable. This product delivers exceptionally smooth performance and has the capability to create a new experience for boaters everywhere. It’s the newest example of Mercury’s commitment to sustainability, further broadening access for those who love the water.
Category:TransportationYear:2023Designer:Mercury Marine, Fond Du Lac, Wisconsin, USA and DesignworksUSA Inc., Los Angeles, California, USAManufacturer:Mercury Marine Group, Fond Du Lac, Wisconsin, USA