The basic idea of the BMW Group Report 2023 is already in the title “Driving the Next Era”: It signals the beginning of the next era of mobility and tells of the power of change of the new. The BMW Group is moving steadfastly towards the NEW CLASS, an innovative generation of vehicle models and a new principle of driving experience.
Although the NEW CLASS will not be on the roads until 2025, the report makes it clear that the future will not just happen tomorrow at the BMW Group – it can already be experienced today in all of the Group’s brands (BMW, MINI, Rolls-Royce, BMW Motorrad).
The BMW Group Report is aimed at all stakeholders of the company: investors and shareholders, authorities and institutions, suppliers and business partners, existing and potential employees and customers. In addition, the report informs the interested public – especially as the BMW Group’s actions have an impact on the environment and society.
The report informs the target group about the strategic goals and the financial and non-financial performance of the BMW Group in the financial year 2023, conveying a clear picture of the current state of the company and emphasizing growth and future potential.
Secondly, it narrates the era of the NEW CLASS for the capital market and presents the associated mindset as well as the corporate culture and values of the BMW Group.
Finally, the report emphasizes the impact of the BMW Group on the industry, the environment and society.
