

The key themes introduced last year – digital, electric, and circular – once again form the content framework of the BMW Group’s integrated digital report. But both the stories and the design come up with all kinds of new features. Starting with the navigation, which impresses with its spatial depth: Anyone who chooses “Experience” at the initial switch finds themselves in the middle of a virtual tunnel. With each scroll, the user dives deeper. The story teasers build up in a gaming look. The dynamics continue in the stories. Horizontal and vertical moving elements, video content, or additional audio formats: Individual eye-catchers were designed for each topic, highlighting aspects and conveying the most important messages.
Among other things, BMW reports on its new production concept iFACTORY or the company’s sustainability activities. In addition, the i Vision Dee study takes users into the future of a new electric model series. Consistency is again created by the headline wording, which linguistically elevates all topics such as digitization, sustainability, or production to the “next level”. In the management report, it shows above all clarity and a little infotainment: A dashboard makes it easier to get an overview of the key financial figures. Here, too, graphic elements from the dynamic tunnel appear again and again. From anywhere, users can link to the PDF viewer, which offers classic convenience.
Category:Interactive MediaYear:2023Designers:Rohwa Jung, 3st kommunikation GmbH, Mainz, GermanyManufacturer:BMW Group, Munich, Germany