Research shows that bras are often discarded within 9 months to a year due to cup deformation, size changes, or quality deterioration, with cup deformation being a major cause. A user survey confirmed cup deformation as the primary issue and revealed a lack of knowledge about proper bra hanging methods.

Key challenges include high rates of cup deformation, limited awareness of correct hanging techniques, and poor adherence to these methods. Further insights from user interviews revealed that participants struggled with hanging bras correctly due to distractions, while others credited their success to having the right tool. This led to the creation of a bra hanger that intuitively guides users to preserve the bra’s shape.

The development process resulted in Bras Up, a versatile hanger designed for easy and correct bra hanging. It features adaptable clips for various sizes and styles, a one-piece design, and the ability to connect multiple hangers for space optimization. It provides physical support to maintain cup shape and includes visual cues for smoothing cups.

Bras Up comes in two styles, line and circle, enhancing airflow for quicker drying. Made from eco-friendly recycled plastic and durable stainless steel, it’s suitable for indoor and outdoor use and recyclable. This reflects a commitment to sustainability and durability, ideal for post-wash hanging or organized storage. The color scheme, inspired by the mood board, includes Pantone Sugar Swizzle, Flame, and Classic Blue, offering variety and aligning with themes of elegance and beauty.

In conclusion, Bras Up marks a significant advance in sustainable fashion by addressing bra waste. This tool extends the life of bras and promotes proper care, potentially reducing the environmental impact of discarded lingerie. It saves users money and supports responsible consumption patterns.

Combining functionality with aesthetics, Bras Up makes eco-conscious choices accessible and appealing. Through this innovative hanger, we are not just improving lingerie care but also fostering a future where fashion and environmental stewardship coexist.

Category:HouseholdYear:2024Designers:Joyce Lai, Joyce Lai Design, Chicago, Illinois, USAManufacturer:Joyce Lai Design, Chicago, Illinois, USA