DOT is an ergonomic office chair that stands out for its organic lines and pleasant colors, creating an attractive aesthetic and being easily recognizable by its design. The inspiration came from the ideia of simplicity and elegance, incorporating elements that stand out in the current market. The main intention of this project is to be present in a new market segment, expanding our reach and successfully competing with other office chair manufacturers.

The chair is manufactured using high quality injected thermoplastic components along with injected polyurethane foam to provide maximum comfort, while ensuring durability and a long lifespan of the product. Furthermore, the customization capability is a unique feature. Customers can choose from a wide range of colors for the thermoplastic components, fabric and seat upholstery, making each chair truly unique and reflecting the user’s personal style. This not only adds aesthetic value but also provides a sense of emotional connection with the product.

This ergonomic office chair is designed to function perfectly, providing comfort and support to the user during long working hours. Best features include user-friendly adjustments such as seat height, tilt, and low back support, allowing the user to tailor the chair to their specific needs. Ergonomic design promotes proper posture, reducing fatigue and discomfort. Furthermore, the chair is easy to assemble, saving the user time and effort.

This design stands out in the ergonomic office chair market by offering a rare balance between affordability and customizable design. The innovation lies in the ability to customize colors, allowing customers to create a chair that perfectly aligns with their style and work environment preferences. Additionally, Flexform reinforces its brand as a leader in ergonomic and affordable solutions, setting a new standard in the industry.

In addition to using high-quality materials that extend the useful life of the product, the company directs all discarded components to recycling, reprocessing and reuse companies. This not only reduces environmental impact, but also helps strengthen Flexform’s reputation as a socially responsible company.

Category:FurnitureYear:2024Designers:Baldanzi & Novelli Designers, Adriano Baldanzie e Alessandro Novelli, Ponsacco, ItalyManufacturer:Flexform, Guarulhos, São Paulo, Brazil