Known for its exceptional service and cult-like affinity within the design engineer community, DigiKey leads the pack when it comes to selling electronic components. But with growth ambitions in mind, it needed to expand with service offerings across e-commerce and logistics.

Lippincott partnered with DigiKey on a new brand purpose and visual identity. One that would help the brand evolve to look like a modern supplier and distributor, while still paying homage to its legacy.

The new visual language is steeped in a modern take on the components DigiKey is known for—contacts and housings, bytes, bolts, and more—to express Digikey’s technical expertise and the reliability its customers count on.

The tagline, We Get Technical, accompanies the logo and accomplishes critical goals: it speaks to DigiKey’s expertise, celebrates its role as a member of the community, and provides a rallying cry for customers who proudly own their technical abilities.

With the foundation of DigiKey’s branding laid into place, we crafted a voice to ensure every communication stays true to the affable expertise of DigiKey’s employee community. It’s all led to a bold, fresh identity for DigiKey – one that brings the brand’s most enduring qualities to the surface.

Category:Graphic DesignYear:2024Designers:Jenifer Lehker, Kevin Grady, Thom Finn, Kaito Gengo, Devin Sager, Victor Rijo, Eva Hoffman, Lippincott, New York, New York, USAManufacturer:Lippincott, New York, New York, USA