Around the globe, Doritos is recognized as an iconic brand. From its bold flavors to its reputation for fearless design, the chips are known the world over. Boldness only grows stronger with every bold action.

For the 2023 Doritos Pride All Year campaign release throughout Latin America, Doritos wanted to show that thereʼs only one kind of future–a wholly inclusive one. By amplifying the voice, exposure, and platform of Pride, Doritos makes a statement that being your authentic self deserves to be celebrated, all year round.

This year, the elements of Doritos Pride All Year have been met with excitement. For Valentineʼs Day 2023, the digital campaign results included a 43% positive sentiment (based on 1521 comments), 31% of users responding to the the question of “what was the craziest thing they did for love” on social media, and 21% users tagged friends to further engage with the content.

Doritosʼ long history of supporting LGBTQ+ people and causes through amplifying the voices of the community has continually helped to drive positive cultural shifts, and Doritos Pride All Year continues this trajectory.

Category:PackagingAward Year:2024Designers:PepsiCo, New York, New York, USAManufacturer:PepsiCo, New York, New York, USA