Flaus is a revolutionary oral care device that transforms the least-practiced yet most essential dental habit—flossing—into an accessible, effective, and enjoyable daily ritual. While only 30% of Americans floss daily, over 90% of Flaus users report consistent usage. This dramatic behavioural shift is the result of a design that removes the common pain points of traditional flossing and replaces them with an intuitive, elegant, and sustainable solution.

At the heart of Flaus is cutting edge sonic technology that powers high-frequency vibrations through a replaceable floss head. These micro-movements help guide the floss between teeth, reduce friction, disrupt plaque, and gently stimulate the gums. Traditional flossing methods are time-consuming, painful, and awkward—especially for individuals with tight teeth or limited dexterity.

Flaus addresses all of these issues at once. The sonic action simplifies the process, speeding it up and making it less uncomfortable, while its ergonomic handle, refined through extensive user testing, provides effortless access to hard-to-reach molars—where most cavities and gum disease originate.

The industrial design of the product is incredibly thoughtful. Form truly meets function in Flaus’s sleek, modern aesthetic. The compact, waterproof body features a soft-touch surface that ensures a secure, comfortable grip, even for users with conditions such as arthritis or Parkinson’s. The minimalist interface uses LED indicators to communicate battery life and operational status, supporting ease of use for a wide range of users. Designed to last for up to two months on a single charge, Flaus supports hassle-free hygiene while greatly reducing environmental impact.

Behaviour change is at the centre of Flaus’s innovation. Where traditional flossing feels like a chore, Flaus turns it into a quick, smooth, and even satisfying experience. Its countertop-worthy design encourages users to keep it visible, reinforcing the habit through visual cues. And because the product is faster and more comfortable, users are more likely to integrate it into their routines long-term. Flaus doesn’t just make flossing better—it makes flossing happen.

From a sustainability standpoint, Flaus is a leap forward. Traditional dental floss and plastic floss picks generate massive amounts of landfill waste—millions of single-use items discarded daily. Flaus replaces that with a reusable system that uses 30% less plastic than traditional floss picks and includes a closed-loop recycling program for its floss heads. Users can return used heads for free, ensuring they are properly recycled and kept out of landfills. This design-led approach to sustainability sets a new bar for eco-conscious personal care.

Flaus has been featured in TIME’s Best Inventions and Fast Company’s World Changing Ideas. The product has generated strong sales momentum, earned glowing customer reviews, and even sparked a competitive bidding war on Shark Tank—a rare feat that underscores both its desirability and commercial potential. Behind all of this is design: the ergonomic comfort, modern aesthetic, intuitive usability, and sustainability story are what drive retention, trust, and brand loyalty.

The impact of Flaus reaches beyond individual hygiene. It represents a cultural shift: turning flossing from a neglected obligation into an empowered act of self-care. It raises expectations for what daily health tools can and should offer—blending utility, elegance, and responsibility into a single user experience.

Ultimately, Flaus is not just a better floss—it’s a better way to care for ourselves. It’s a product that proves how good design can change behaviour, improve health, support sustainability, and create a more inclusive world. In every way, Flaus exemplifies what design can do when it’s driven by empathy, refined through iteration, and grounded in real human needs.

Category:ElectronicsAward Year:2025Designers:Doris Dev, Brooklyn, New York, USAManufacturer: Flaus, Inc., New York, New York, USA