The Purosangue has created a new market segment in which the Prancing Horse opens entirely unprecedented new frontiers. Thanks to its unique modern architecture, the Purosangue is a versatile car that melds unparalleled comfort with Ferrari’s signature performance and driving pleasure. Translating Prancing Horse DNA into a car that is not only innovative for Maranello, but the entire automotive world, was a huge but exhilarating challenge for the Ferrari Styling Centre headed by Flavio Manzoni.
Its sleek, athletic exterior sets it apart from other four-door, four-seater cars on the market, and the mid-front-mounted naturally aspirated V12 combine with a sublimely comfortable, luxuriously roomy and impeccably appointed cabin. This is not just an incredibly fast, agile car but it also offers the space on board to ensure exceptional comfort for all four occupants.
The design features two separate and distinct levels: the lower more technical underbody and the gloriously sinuous, imposing upperbody. This division is underscored by the fact that the upper volume seems to float on the wheelarches. Despite the fact that the Purosangue’s volumes are more imposing than Ferrari’s most powerful sports cars, the way the height is treated stylistically creates an impression of overall lightness.
The Purosangue’s form was conceived as a sculpture that showcases and heightens its stunning aerodynamic development. The concept of lightness and compactness was also applied to the roof with its characteristics emphasised by the imposing rear wings which give the car’s silhouette its unique proportions.
The front of the car flows back seamlessly into the flanks and develops on several levels developing a dynamic, horizontal language. The long sculpted bonnet extends, rippling with gently rounded muscles which flow into wing-profile surfaces. These aerobridges create a sense of continuity between bonnet and flanks. The aerobridge theme characterises the flanks as the form runs along the side, becoming the main styling theme and creating a dihedral shape which ends in the imposing rear muscle.
The wheelarch trim treatment reveals the Purosangue’s second skin beneath the bodywork. The functional and technical elements become a second visual layer and this creates the impression almost of a floating coupé. When the front and rear doors are opened together, the interior seems bigger than imagined when they are closed, thanks to the meticulous work lavished on keeping the roof proportions compact.
The rear muscles dive into the tail where a horizontal cut line incorporates the taillights at its tips. An imposing diffuser and the large rear wings combine to make the tail look impressively wide with the sporty cabin sitting low over this volume. Its compact dimensions were pivotal to lending the car a sporty bearing without sacrificing occupant space and comfort.
The cabin profile is characterised by the slanted windscreen and the A-pillars arches flowing into the rear spoiler beneath which are two very distinctive crests, a theme that carries over onto the rear screen. The cabin looks and feels like an extremely elegant, sporty lounge. When the doors are opened, a surprisingly generous amount of space is revealed. Modern design languages harmoniously combine with Ferrari’s signature GT sports car aesthetic. All of the forms are deliberately compact to optimise both the available space and its ergonomics.
The Purosangue’s interior architecture is based on the dual cockpit dashboard concept which has been extended and replicated in the back of the car, creating four areas quite distinct in terms of their functionality, volumes, materials and colors For the first time in Ferrari history, the cabin has four separate and independently adjustable seats. The integration of comfort-focused components, the use of variable density foams, and the new suspension system mean that the Purosangue delivers unprecedented occupant comfort.
Ferrari’s pursuit of luxury did not distract it from its environmental and sustainability responsibilities. Sustainable materials have been used extensively throughout the Purosangue, opening up the possibility for new combinations. In fact, 85% of the launch trim for the car was sustainably produced: the fabric roof-lining is recycled polyester, the carpet is made from polyamide recycled from fishing nets retrieved from the oceans and newly formulated Alcantara®, also derived from recycled polyester.
In fact, the Purosangue is the very first car in the world to use this special version of Alcantara® made of 68% of postconsumer recycled polyester. For this version of the material, Alcantara obtained the Recycled Claim Standard (RCS) certification from ICEA, a leading international standard that verifies recycled material and tracks it from the source to the final product.
Category:TransportationAward Year:2023Designers:Flavio Manzoni - Ferrari Design, Ferrari SpA., Maranello (MO), ItalyManufacturer:Ferrari SpA., Maranello (MO) Italy
