Supernal, an Advanced Air Mobility (AAM) brand based in the United States that launched in 2022 as part of the Hyundai Motor Group, believes that mobility should enable profound social and societal change. Therefore, Supernal is liberating cities from a landlocked system and developing a scalable, eco-friendly energy AAM solution with the aim to take mobility into a new dimension and enable radical new perspectives on the way we move, connect and live. The “Green Apex” is the embodiment of their daring and innovative spirit, as well as a symbol for their continuous efforts for a more sustainable future through electrified mobility.

Motivated by the progress for humanity, Supernal creates new approaches, connections, and opportunities that enable people to reach their potential – appreciating that life is not just about spending time, it’s all about time well-spent: a focus on the entire journey. The new dimension is the experience – and what people take with them beyond the flight.

With the aim of defying conventional views on mobility, Supernal’s vision for more integrated mobility solutions is driven by a network of innovative companies, leveraging the expertise of professionals in their respective fields. As a result, we created a brand identity system that moves beyond the commonly technical tonality of the AAM industry and reflects the bold and pioneering spirit of the brand.

Category:Graphic DesignYear:2024Designers:Sungwon Jee, Young Jang, Sukgyu Choi, Deukgyu Lee, Natalie Smith, Seohee Park, Hyundai Motor Company, Seoul, South KoreaManufacturer:Hyundai Motor Company, Seoul, South Korea