With the mission of preserving our historical assets and continuing to inspire our customers both inside and outside the company, the Heritage Project strengthens our trust in leading future mobility through the incorporation of our spiritual and empirical heritage from our inception into our physical heritage.

Hyundai conducted an in-depth heritage survey and analysis on the theme of Pony to create a heritage book and deliver the stories contained in the book to customers in various ways.

In addition, based on these materials, we designed various goods based on drawings and feed, and connected them to various communication such as video, music, and exhibition to increase impact.

The Pony exhibition was visited by more than 50,000 people during the four-month exhibition period, and 6,000 executives and employees watched the exhibition to convey the company’s philosophy and values to internal employees.

To young customers outside, it was an opportunity to understand the past times when they did not live in the 1970s and 1980s and to naturally accept Hyundai Pony.

Category:Graphic DesignYear:2024Designers:Hyundai Motor Company, Seoul, South KoreaManufacturer:Hyundai Motor Company, Gangnam-gu, South Korea