In order to find our future direction in the rapidly changing automotive industry paradigm, we wanted to systematically archive the past 56 years and communicate with our customers.

Based on our unique mental, physical, and experiential assets, we have secured the initial achievements of systematic heritage management and laid the foundation for building an archiving system for our key materials and building internal and external customer consensus.

We created and designed our own story by discovering various materials such as products/ drawings/ documents/ history/ development process/ interview data of retired executives.

The specifications on the cover were intended to take motifs from car drawings and meaningfully indicate the Retrace Collection series.

Category:Graphic DesignYear:2024Designers:Sungwon Jee, Young Jang, Jumi Kim, Deukgyu Lee, Youngkoung Woo, Namjoong Kim, Yeasol Lee, Kyuhyuk Kwon, Yujeong Lee, Hyundai Motor Company, Seoul, South KoreaManufacturer:Hyundai Motor Company, Gangnam-gu, South Korea