We wanted to tell the story of Re:style’s journey, philosophy, and collaboration with eco-friendly artists that began in 2019. For Hyundai Motor Company is trying to create a more sustainable world,the creative attempt of the Re:style 2023 campaign is going to be an activity that can inspire people all over the world. The Archive Book wanted to further expand the meaning of Lifestyle activities, break existing stereotypes, and inspire people, now in its fourth year.

Hyundai wanted to show the Re:Style collection and story with Hyundai Motor’s view of the possibility of waste materials and raw materials.

Silver and black were mainly used to highlight the characteristics of eco-friendly electric cars.
Lookbooks often focus on informational content such as design and specifications.

The Re:style archive book serves to think about how the Re:style campaign can challenge its own perspective and how it can make changes that can contribute to a more sustainable tomorrow than in everyday life today.

Category:Graphic DesignYear:2024Designers:Hyundai Motor Company, Gangnam-gu, South KoreaManufacturer:Hyundai Motor Company, Gangnam-gu, South Korea