The design concept for the new office expansion is based on a “Humble Heartland”, built around public housing, hawker centres, outdoor spaces, playgrounds, and so on. In a similar manner, LinkedIn’s “neighbourhood” comprises living essentials – a Micro Kitchen, open plan workstations, team hub, and both enclosed and open collaboration areas. It was designed as a representation of contemporary Singapore, with landmarks depicted in commissioned artwork, and iconic bridges used as room names.
The Singapore premises is LinkedIn’s third office to be established in the Asia-Pacific region, after India and Australia. It serves as the Asia-Pacific headquarters, acting as a link for the company’s strategic partnerships, member engagement, and sales and marketing in the region.
SCA Design was engaged to design the office expansion located at Marina Boulevard. Inspired by the vibrancy and communality of the district, the design aims “bring the outside in” – a refined translation of the culture of alfresco and outdoor squares where meaningful interactions take place. This aspiration is reflected in the key communal areas at the expanded premises such as the Micro Kitchen and the Campfire.
In achieving the design intent, focus was placed on the selection of materials to accurately underscore the local context. Adopting “outdoor” materials and incorporating biophilic elements are some of the strategies employed in the design process. Besides materiality, the design language of the surrounding architecture as influenced by a culture or era, is also subtly translated through shapes, colors, and patterns, creating a feeling of familiarity for the Singapore context.
Employees want to be treated fairly, respected, valued and accepted, and know they belong to organisations that embrace diversity. These are found to have increased employee productivity and lower employee attrition. The introduction of neighbourhoods within the office supports a range of activities is an inclusive response to these needs. The neighbourhoods are designed to offer levels of privacy and confidentiality, as well as cater to varying noise levels.
In addition, a variety of workspace types are provided. For those who prefer working in their own private space, they could work in the individual booths. For those who prefer constant interaction, they could work at the open desk areas. Should a team need to have a quick meeting, they can easily regroup at one of the open collaboration areas.
