Lotza.io is a review site carefully designed to help people find niche subscription services and direct-to-consumer products that cater to their unique lifestyles. Users can share their experiences with subscription services and direct-to-consumer products and find like-minded people to learn from. Lotza.io differentiates itself from traditional review sites by offering tailored recommendations based on user preferences, sentiment-based ratings, and a unique tagging system.

At the heart of the review process lies a unique sentiment-based rating system that allows people to express themselves in a more nuanced way than the traditional 5-star rating system. User can also adjust their review over time, offering dynamic insights into how relationships with products evolve. This ‘Sentiment Over Time’ metric is novel, providing an unparalleled depth of understanding for users and partners alike through visual cues with unique emojis, typography, and colors.

The platform goes beyond discovery by fostering a vibrant community where users can review new products, share their experiences, and connect and interact with like-minded individuals. They can leave reviews in any way that they are most comfortable with, whether that be text, image, videos, or audio reviews. The design also benefits partner brands by providing valuable, easily understandable contextual feedback where they can understand which aspects of their business need improvement.

The people on the design team also set themselves apart through their commitment to ethical online behavior. They have consciously designed Lotza to discourage doom scrolling and their revenue model reflects that: they only profit when users find and sign up for services that genuinely meet their needs. This approach promotes a healthier, more conscious use of digital services, aligning with modern consumers’ growing focus on mindful consumption.

The development of Lotza.io centered on three key disciplines: user experience (UX) design and visual design

The brand painstakingly crafted each wireframe to try and streamline the key flows for users. Their visual design focused on crafting a visual identity and accompanying copy to reflect the brand’s core values.

Category:Graphic DesignYear:2023Designers:Afshin Mehin, Dane Kim, Maggie Jia, Alberto Ishida, Card79, San Francisco, California, USAManufacturer:Lotza.io, San Francisco, California, USA