The new Aquafresh and Dr.Best ‘Milk Teeth’ toothbrush has been designed to help parents take care of their baby’s first teeth as soon as they start to emerge. Milk teeth are an important stage in teeth development; they are not just practice teeth. They hold spaces for a child’s first adult teeth waiting in the gums, and taking good care of them paves the way for their big teeth to come through straight, healthy and strong.

Through its friendly Bear character, the toothbrush design encourages little ones to develop good oral health habits from a young age. In addition, the longer handle provides better control for parents, helping them to guide and teach their child the brushing action.

This toothbrush features a friendly bear design that helps engage young children and encourages healthy brushing habits from an early age. Its ergonomically shaped, non-slip handle gives parents better control, while a secure suction foot allows the brush to stand upright for hygienic air drying.

A flexible neck absorbs excess pressure during brushing, and rubber cushioning on the back of the head helps protect sensitive gums. The toothbrush head is specially designed with multi-angled, soft bristles to gently clean around each baby tooth, and a coloured area indicates the recommended amount of toothpaste. Available in four contemporary pastel colours, it also appeals to parents’ design preferences.

Category:Children's ProductsAward Year:2025Designers:Ellie Bainton, Alex D'Souza and Peter Kay, DCA Design International Ltd., Warwick, United KingdomManufacturer:Haleon plc., Weybridge, United Kingdom