Naturalux is a celebration of nature’s quiet power and enduring elegance. As part of VitrA’s Terra Melange concept, it represents a seamless harmony between the rawness of the earth and the sophistication of contemporary design. With every tile, Naturalux brings forth the textures, tones, and organic depth of natural stone, translating the serenity of untouched landscapes into refined architectural language. The collection invites users to reconnect with nature—through surfaces that embody authenticity, balance, and calm.

Rooted in the character of Portland stone, Naturalux offers two distinct visual styles—Veincut and Crosscut—each interpreting the source material in a different rhythm. While Veincut follows the natural veining for a more directional flow, Crosscut exposes the layered soul of the stone with a subtle yet intricate surface.

These design variants are presented in a curated palette of greige and grey, in both light and dark shades, carefully selected to resonate with a broad range of interiors and exteriors. The neutral elegance of these tones enhances the collection’s versatility across styles, from minimalist residential spaces to high-traffic commercial environments.

Designed for fluidity and continuity, Naturalux is available in a range of formats, including expansive 120×280 cm Infinite slabs that create uninterrupted visual landscapes.

Additional sizes such as 120×120, 60×120, 60×60, and 60×60 in 20 mm thickness offer further adaptability in installation, making the collection ideal for a wide variety of architectural and design applications. Whether used on walls or floors, indoors or outdoors, Naturalux ensures consistency, durability, and aesthetic harmony.

Produced using Colour body porcelain, Naturalux integrates cutting-edge Novatone V-Shape technology—a new generation of digital shaping that adds a realistic three-dimensional character to each tile surface. This innovation allows the creation of highly detailed digital reliefs, enhancing visual depth while offering a tactile softness and slip resistance. The result is a surface that feels as natural as it looks, capturing the nuance of stone with the precision of technology.

The collection meets the demands of modern architecture not only in design, but also in performance. Naturalux is frost-resistant, features V3 shade variation for a rich natural look, and is manufactured using ReaLook printing technology to achieve hyper-realistic textures. It complies with EN 14411 Group Bla standards, ensuring high technical quality and long-term reliability in both residential and commercial spaces.

Beyond aesthetics and functionality, Naturalux reflects a commitment to environmental responsibility. It holds several globally recognized certifications that validate its contribution to healthier spaces and sustainable construction practices. The Greenguard Gold Certification ensures low chemical emissions, making it safe for indoor environments.

The collection also features Environmental Product Declarations (EPDs) that transparently report the environmental impact across its lifecycle. Certified with ISO 14001 for environmental management, ISO 45001 for occupational health and safety, and ISO 9001 for quality management, Naturalux upholds the highest standards at every step of production. Additional recognitions such as QB UPEC, QB WallPEC, the Saudi Arabia Export Certificate, and TSE certificates further underline its international compliance and quality.

As one of the three signature collections under the Terra Melange concept, Naturalux embodies a design philosophy that bridges the natural and the urban. Terra Melange signifies the thoughtful merging of earthen textures and city-born clarity—a response to the growing desire for grounded aesthetics in a fast-paced world. In this context, Naturalux offers a quiet luxury: a collection that doesn’t scream for attention, but speaks with presence. It is about more than surface—it is about creating spaces that breathe, that feel, that last.

In Naturalux, nature is not merely referenced—it is honoured, reimagined, and brought to life through technology, design, and purpose. It is a collection for those who seek serenity without sacrificing strength, for spaces where beauty lies in the details, and where nature finds its place in modern life.

Category:Floor and Wall CoveringAward Year:2025Designers:Tiles Design Team, VitrA Tiles, Eczacıbaşı Building Products, İstanbul, TürkiyeManufacturer:VitrA Tiles, Eczacıbaşı Building Products, İstanbul, Türkiye