

The new Allure Collection is now even more appealing due to the addition of Colors and Finishes, allowing Consumers, Architects, and Planners to create a perfectly harmonious and tailored bathroom experience. Benefiting from a versatile collection and several different elements in its composition, the new color and finishes allow different accents through the ring element at the base, taking the individualization to another level and expanding the configuration possibilities. The new Allure Collection is available in Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite combining perfectly with the new range of Allure Accessories.
The perception of the bathroom has changed dramatically in recent years. Formerly a functional space that focused on personal hygiene, the bathroom has become increasingly more important as a tranquil retreat. In addition, the boundaries between the individual living areas are blurring more and more: The bathroom opens up and becomes a living space, turning bathroom products into furnishing items. With a perfect unity of harmoniously matched elements, the bathroom becomes a statement of style. Colors set individual accents that decisively influence the atmosphere of the room.
The individualization of the New Allure collection through new Colors and Finishes is given not only by its timeless design, balanced proportions, and gentle surfaces but also by all of the elements in its composition. A strong and consistent presence of a ring element at the base, allows the customer to take the individualization to another level by creating color highlights and accents expand even more the configuration possibilities.
The Allure extensive range with different colors and finishes will give consumers a real Freedom of Choice. The full range – from faucets to showers and accessories – offers three new Colors & Finishes that consumers can combine and choose from, either with an elegantly brushed or highly polished finish.
Accompanied by the increased desire of customers to design the bathroom area according to their personal taste, to reflect the design concept of the entire living space, this Collection is the latest addition to a wide range of Grohe products, that can be curated by the consumer providing exclusiveness and individualization through a multitude choice of colors. GROHE’s exceptional ability to use state-of-the-art technology to deliver exceptional quality finishes creating a carefully curated range of colors and finishes for all touchpoints in the bathroom makes the new Allure Colors & Finishes Collection a perfect addition to the portfolio.
To guarantee the highest quality and the best finish, the new Allure Colors & Finishes Collection is produced based on Grohe’s proven Physical Vapor Deposition (PVD). Thanks to this PVD process all faucets and accessories are highly resistant to abrasion and resilient against hard knocks. This guarantees that consumers will enjoy using these high-quality products for years and years to come. As well as being three times as hard as standard electro-plating, the surfaces of the new Allure Colors & Finishes Collection are also ten times more scratch-resistant, so they can be cherished for a lifetime. Additionally, in order to be as environmentally friendly as possible, no harmful chemicals are used in the PVD process.
Category:Bath and AccessoriesYear:2023Designers:LIXIL GLOBAL DESIGN, Duesseldorf, GermanyManufacturer:GROHE AG, Duesseldorf, Germany