The Novatone collection redefines surface design by seamlessly blending the tactile essence of natural materials with the technical sophistication of modern production. As part of VitrA’s 2025 main design concept, Terra Melange, Novatone offers a nuanced take on hybrid textures—born from the dialogue between human craftsmanship and nature’s timeless forms. This collection is more than a design element; it is an invitation to create architectural spaces that connect past and future, texture and tone, simplicity and expression.

Inspired by the warm, grounding feel of pressed earth and the architectural elegance of travertine, Novatone presents a rich material language designed to shape immersive atmospheres. The base palette features four natural tones—Sand, Cotto, Beige, and Greige—each available in 60×120 cm format with R10B slip resistance. These color options are carefully curated to evoke calm, earthy sensations while providing a neutral yet expressive canvas for diverse interiors. Whether used in minimalist living spaces, refined hospitality areas, or high-traffic commercial environments, these tiles offer durability, versatility, and timeless appeal.

Complementing the base tones are two bold travertine surfaces—Cream Travertine and Red Travertine—available in both 60×120 cm and 120×280 cm formats. With their distinctive linear structure, these tiles mirror the sedimentary layering found in rammed earth techniques, creating a harmonious balance between organic form and structured design. The Cream variant offers a serene, classic aesthetic, while the Red Travertine introduces a contemporary and vibrant accent.

The large-format 120×280 cm tiles are especially suited for continuous wall and floor installations, reducing grout lines and allowing for visually uninterrupted, monolithic surfaces—perfect for expansive architectural statements. All tiles in the Novatone collection are made with colour body porcelain, offering chromatic consistency throughout the tile body and ensuring resilience in both residential and commercial applications. The material structure is engineered to meet the demands of modern architecture—whether in interiors with delicate visual language or public spaces that demand robust performance.

What truly elevates Novatone is its production with V-Shape Technology—a pioneering digital relief technique introduced through VitrA’s 2024 investments in advanced manufacturing. V-Shape enables the creation of highly realistic three-dimensional reliefs on tile surfaces, enhancing the visual depth and tactile feel of each piece.

Unlike traditional surface texturing methods, V-Shape digitally sculpts the surface with precision, ensuring consistency and a heightened sense of realism across formats. This innovation allows Novatone to offer a soft, natural surface feel while preserving technical properties like slip resistance, making it ideal for diverse project needs.

Category:Floor and Wall CoveringAward Year:2025Designers:Tiles Design Team, VitrA Tiles, Eczacıbaşı Building Products, İstanbul, TürkiyeManufacturer:VitrA Tiles, Eczacıbaşı Building Products, İstanbul, Türkiye