We transformed the environmental impact reduction efforts from the Commercial division (ThinkPad) into a company-wide initiative.

Our goal was to elevate the Lenovo brand’s value while evaluating product packaging across the organization.

Through customer research, cross-departmental packaging analysis, team collaboration, and idea evaluation, we developed a core concept to unify design under the Lenovo brand, enhance sustainability efforts, reduce complexity, and maintain consistent customer experiences.

Additionally, we created design guidelines for implementation across the company.

Category:PackagingYear:2024Designers:Lenovo Design Innovation Team, Lenovo, Morrisville, North Carolina, USAManufacturer:Lenovo, Morrisville, North Carolina, USA