In recent years, OXO has been carefully examining its environmental footprint, and as a result, embracing a Design for Environment ethos. This innovative approach ensures that our product development process looks to integrate recycled materials, while also actively designing products that help consumers limit food waste and eliminate single-use plastics, such as the OXO GreenSaver product line which helps keep produce and herbs fresh longer.
A prime example of OXO’s commitment to integrating Design for Environment principles is our latest redesign of the Good Grips Angled Measuring Cup, an iconic product renowned for being an innovative take on a classic kitchen tool. Its unique design features diagonal, easy-to-read measurements, allowing for precise pours without the need to lift the cup.
This not only ensures accuracy on the first pour attempt but also enhances user convenience and experience. Launching Spring 2024, the clear cup is now crafted with robust and shatter-resistant Tritan Renew made from 50% certified recycled content*, making the updated design more than an aesthetic enhancement—it is the embodiment of sustainable design and innovation without compromise.
They are optimistic that this redesign will lead to saving over 80,000 lbs. of virgin material in its first year of launch, which is the equivalent of recycling over 3.5 million single-use PET plastic bottles, keeping them out of the waste stream and instead putting that material to good use. This innovation is a clear reflection of OXO’s commitment to recycled materials, marrying functionality and environmental stewardship.
Made from third-party certified recycled content through a mass balance allocation process. In 2020, OXO a Helen of Troy company, joined 1% for the Planet, committing 1% of OXO’s annual sales to environmental nonprofits around the world. We’re donating money, time and resources to over 20 global partners working to improve sustainable food systems, food education, food recovery & access.
Category:Green ProductsAward Year:2024Designers:OXO International Ltd., New York, New York, USAManufacturer:OXO International Ltd., New York, New York, USA
