The world’s fastest sports brand, by its own admission, is once again putting some serious speed into its integrated digital annual report. Its title: Forever. Faster. For Puma, it’s all about casting the fiscal year transparently and emotionally in outstanding communication. This includes all challenges and the solutions the company has found. Τhis meant: No standing still. Everything moves – and in a high-contrast design.
The PUMA brand ambassadors – top athletes, fashion stars, and other artists – convey the message of a young generation that always wants to be faster. For example, Mercedes-AMG Petronas F1 driver George Russell and PUMA CEO Arne Freundt talk about how to perform best under high pressure and how to win as a team. In all the other stories, the symbiosis of Puma products and well-known personalities is evident.
In terms of design, everything is set for speed: Even the highlight video in the header area makes this impressively noticeable. Duplex effects, fast cuts, overlays, people, typography: a mix with maximum dynamics. In addition, two special colors provide visual bangs: the high-energy orange and the vibrant violet. True to the integrated concept, all sustainability topics can be found in the further course of the microsite. As usual, the most important key financial figures are clearly presented.
