Basic idea: The basic idea is to link Puma’s online annual report with the mantra “FOREVER. FASTER.” mantra. Puma claims to be the fastest sports brand in the world – and 3st picks up on this in the concepts for investor communication: The end result is an online report that is quick to access and at the same time conveys emotionality and speed. This also includes sustainability issues.
The Puma online annual report is primarily aimed at all of the company’s stakeholders: investors and shareholders, suppliers and business partners, customers and employees. The emotional presentation also serves as a tool for addressing potential applicants. Journalists are also given insights into key Group topics.
In terms of communication, the focus is on providing investors and other stakeholders with fast and transparent information. In the area of branding, the aim is to clarify and strengthen the brand positioning. PUMA’s equity story is backed up with current examples. In this way, the company’s growth potential is to be credibly communicated.
