The word mark “EDGE,” designed for the RYOBI ONE+ 18V Lithium EDGE Battery, embodies technical precision and innovative aesthetics, capturing the product’s advanced technology and high performance.
Sharp, clean lines convey power and efficiency, maintaining the angular look of the current 18V Lithium High Performance packs. This angularity not only reflects the battery pack’s physical design but also aligns with RYOBI’s brand identity, ensuring seamless integration with existing product lines.
Embracing a darker style for the pack creates a modern, sleek aesthetic that boosts its visual appeal. This is enhanced by the brand’s signature HYPER GREEN accents, which provide vibrant contrast while drawing attention to key elements and making the word mark stand out.
Incorporating the “plus-pattern” texture within the graphic design of the labeling adds depth and complexity. Built from a lattice of “plus” shapes, this pattern draws inspiration from RYOBI’s ONE+ platform.
The “plus-pattern” symbolizes the continuous addition of tools to the ONE+ platform, which boasts over 300 tools that utilize the current battery system. This pattern enhances the visual interest of the word mark and reinforces the extensive versatility and expanding capabilities of the RYOBI ONE+ system.
Typography for the word mark uses a combination of Helvetica Extended typeface and United Sans, providing a balance of modern innovation and technology. The bold text emphasizes the most essential aspects of the product name, while the medium-weighted text offers balance and readability. Gradients within the word “EDGE” further enhance this hierarchy, drawing necessary attention to the details and adding a sense of depth and dimension.
Overall, the word mark design for the “EDGE” Battery lineup integrates key elements that reflect the brand’s innovative spirit. This cohesive design highlights RYOBI’s commitment to expanding its tool platform and delivering quality products that meet the evolving needs of its users.
Category:Graphic DesignYear:2024Designers:Brittany Huskey, Nicole Bowen, Ryan Altenburger, Techtronic Design Industries - TDi Department, Anderson, South Carolina, USAManufacturer:Techtronic Design Industries - TDi Department, Anderson, South Carolina, USA
