The Scotch-Brite™ Greener Clean™ portfolio offers more sustainable cleaning products & tools that don’t sacrifice performance. These products contain a variety of features such as recycled plastics, reusable tools, dye-free, and plant-based materials.

The packaging system maintains the brand’s traditional color palette but introduces natural Kraft paperboard as a new brand color. The system is designed to be printed on recycled paperboard, embracing the fact that the color and appearance may vary depending on the source of supply, paperboard content, and print location.

These packaging structures are designed to be compact, sourced with a minimum of 35% post-consumer recycled content, and easily recyclable through curbside recycling programs.

The use of recycled paperboard reinforces the Scotch-Brite® Greener Clean™ brand’s commitment to sustainability, providing consumers with an eco-friendlier option. The packaging prominently displays performance claims to dispel the misconception that sustainable products are less effective.

This approach appeals to mass-retail audiences in the United States and sets this platform apart from more conventional offerings.

Category:PackagingYear:2024Designers:Mario Davenport, Jason Troutman, Megan Drabandt, 3M Design, 3M Company, Maplewood, Minnesota, USAManufacturer:3M Company, Maplewood, Minnesota, USA