With its online Annual Report 2022, STIHL addresses change as a driver and an opportunity.
The intro text on the home page already says: “Few things simply remain as they have always been. The world around us is changing. Change does not stop at STIHL.” The family-owned company is approaching this process with a long-term orientation – and with sustainable innovations. What this looks like exactly can be explored by scrolling through the page. Users first come across content relevant to the capital market, such as the interview with the Board of Management and the annual key figures.
Below that, the stories in the image section reveal which ideas are important for the future of STIHL. One example: the reader slips into the role of the iMOW robotic mower. The latest generation of this smart garden helper can also talk to its environment. Clicking on the audio elements in the article reveals what the iMOW has to say. Small additional stimuli in the form of videos or animated graphics also appear in other articles: for example, in the story about the gardening influencer and the trend towards owning your own green space, or in the text about smart production at STIHL. The microsite for the annual report is structured with maximum clarity and offers everywhere to display content also as PDF.
