Stream Like A Boss!

GIF Marketing for the USA app launch of the Live-Streaming-Platform Vinivia.

Development and Implementation of Graphic and Motion Design to Build Reach and Visibility through Branded GIFs on the GIF Search TouchPoint.

For the US launch in Los Angeles of the interactive live streaming platform Vinivia, we set up the GIF channel on Giphy and Tenor in just two weeks. Vinivia, based in Switzerland, revolutionizes the online streaming experience with a dynamic and customer-oriented brand that combines cutting-edge technology and continuous innovation with a creative approach.

We embraced this approach by developing a unique illustration world, a language for visual statements and the zeitgeist, and a strategy for reach that supports the Vinivia brand and adapts the corporate design to the world’s largest GIF portal. Within two weeks, we generated over 30 GIFs for the launch, with more to come. We are Team Stream and are excited about the successful launch of the app!
Just type in any GIF search „Vinivia“. The GIFs are accessible with Instagram, WhatsApp, LinkedIn, Snapchat and the most common Instant Messengers. OK, keep calm and stream on!

Thanks to the wonderful and friendly collaboration and quick implementation, Vinivia was able to effectively increase attention to their brand and celebrate a successful launch in the USA. A true GIF sprint with a great result!

Oh yes, the result: On GIPHY alone, we have already generated well over 20 million views with our unique creations, in addition to the standard reach of the channel.

Category:Interactive MediaYear:2024Designers:Martin Hartzsch, Leon Kuklinski, Hannah Loges, Markus Kreykenbohm, Kochstrasse - Agentur für Marken GmbH., Hannover, GermanyManufacturer:Vinivia AG, Zug, Switzerland