The new Tervis visual brand language is an ownable brand aesthetic. Both fresh and traditional design elements came together to evolve the relevance of the brand while maintaining heritage and timelessness. The design process was informed by consumer research that unlocked new user personas. The result is a thoughtful, elegant design language that holistically embodies all the elements of relevant and authentic experiences. The Tervis user values quality products that show off their style and can be used at home or on the go with friends and family.
The language consists of a carefully orchestrated range of softened geometries defined by the disciplined use of radii and proportion. A custom guide was created around the iconic curvature of the V in the brand logo and can be applied to any new drinkware design. The guide also provides a standardized method for applying decoration to Tervis drinkware, an aspect that Tervis is known and loved for by its users. As a result, everyone can enjoy fresh designs with their favorite colors, designs, and characters. The guide responds to dynamic changes in product use contexts, offers a counterpart to traditional rigid forms, and advances the brand personality. The design language is inspired by the brand heritage and consumers who align with the brand values. The designs are data-driven and as a result, embolden the next generation of Tervis consumers.
Category:TabletopYear:2023Designer:Jeanette Numbers, Seunghyuk Scott Noh, Nova Design LLC. , Providence, Rhode Island, USA and Curt Mahlstedt of Tervis Tumbler Company, North Venice, Florida, USAManufacturer:Tervis Tumbler Company, North Venice, Florida, USA