The all-new SANTA FE, independently developed by Hyundai Motor Company, has undergone evolution from the 1st to the 5th generation. It goes beyond the technical specifications to communicate the experiences and values discovered by driving the vehicle and the lifestyle it represents.

It also captures the dedicated time and effort put into making its unique value and stories through sketches and behind-the-scenes of the vehicle’s key shooting. To commemorate the all-new SANTA FE was unveiled in the city of Santa Fe in New Mexico, the United States, where its name originates.

Over the past 23 years, The all-new SANTA FE has constantly evolved to support the ever-changing lifestyles and values. An outdoor oasis of nature and indoor serenity in the city is the perfect place to unveil SANTA FE.

Category:Graphic DesignYear:2024Designers:Sungwon Jee, Young Jang, Sukgyu Choi, Seohee Park, Minzy Go, Hyundai Motor Company, Seoul, South KoreaManufacturer:Hyundai Motor Company, Gangnam-gu, South Korea