The LOTTE Award is a prestigious award that recognizes the contributions of teams in elevating the value of the brand. It is presented annually, evaluating achievements in the areas of environmental and social impact.

The trophy awarded in this ceremony has been designed by creatively reinterpreting the most powerful symbols associated with the Lotte brand in a sculptural way. Drawing inspiration from the iconic LOTTE World Tower, the trophy embodies a distinctive and dynamic form, symbolizing the progressive future envisioned by the Lotte Group.

The text “LOTTE AWARDS OF THE YEAR” at the bottom of the trophy uses LOTTE’s original font. It visually and intuitively represents the theme of the award. The sidelines that grow out from these texts intersect with the shape of the trophy, forming a dynamic surface.

This dynamic surface also creates another important symbol of LOTTE at the top part of the trophy, which is the corporate identity logo. The logo not only represents the most important and powerful symbol of the LOTTE group but also symbolizes the architectural significance of the LOTTE World Tower.

The value of this trophy can also be found in its material and manufacturing process. It is made using recycled aluminum, specifically recycled LOTTE beverage cans. The discarded cans are compressed and processed back to create aluminum blocks, which are then CNC machined into the trophy structure. The base is then refined by hand and finished with chrome plating to add color.

Through the combination of these symbols, materials, and forms, this trophy encapsulates both the architectural and design values of LOTTE. It represents the dazzling achievements LOTTE group has accomplished in the past and embodies their vision for a nature-friendly future.

Category:PersonalYear:2023Designers:LOTTE Design and Management Center, Industrial Design, LOTTE Corporation, Seoul, South KoreaManufacturer:LOTTE Corporation, Seoul, South Korea