The TRATON GROUP’s 2023 annual report uses authentic storytelling and modern design to underline the company’s claim to be a thought leader in driving forward the sustainable transformation of the transportation industry.

With its strong brands Scania, MAN, Navistar and Volkswagen Truck & Bus, the TRATON GROUP is one of the world’s leading manufacturers of commercial vehicles. TRATON’s portfolio includes trucks, buses and light commercial vehicles, as well as the sale of spare parts and customer and financial services.
The main theme of the annual report “Transform” with the motif of the flock of birds symbolizes the purpose of the company: “Transforming Transportation Together. For a sustainable world.” The flock conveys movement, networking and cooperation in order to achieve a common goal. This also applies to the transformation of the transportation sector.

Credible stories with protagonists from different areas of the company demonstrate how employees and partners of the TRATON GROUP are further intensifying their collaboration in order to advance the company’s success together.

The annual report is primarily aimed at analysts and investors. It is also intended to address other stakeholders, such as political representatives and other interest groups for whom the transport sector is relevant. Another target group is the more than 100,000 employees of the TRATON GROUP and its brands worldwide, as well as talented individuals who are interested in the company as an employer. Finally, it is also important to reach the interested public with the content.

Goals: First and foremost, the company wants to show investors that investments in the company are worthwhile. To this end, the TRATON GROUP not only provides information about its achievements to date, but also shows how the Group is helping to shape the transformation of the transport industry and will continue to be successful in the future with articles on current topics.

In addition, employees and talented individuals will be encouraged to perceive the TRATON GROUP as an attractive employer. TRATON should be perceived as a pioneer of the transport revolution in the transportation sector.

Category:Interactive MediaAward Year:2024Designers:Enya Pfaff, Olga Demidova, Anja Lindemann, 3st kommunikation GmbH., Mainz, GermanyManufacturer:Traton SE, Minich, Germany