

Yongsan Children’s Garden is a garden located in Yongsan-gu, Seoul, South Korea.
It was a ‘forbidden land’ where Japanese troops were stationed after the signing of the Japan–Korea Treaty of 1904, and has been used as a US military base since Korea’s liberation, but it was opened to the public for the first time in approximately 120 years and transformed into a garden.
The site of the Yongsan US Military Base for many years was developed into Yongsan Park after the presidential office was relocated to Yongsan, and before it was officially established as a park, certain areas were opened to the public, giving birth to the Yongsan Children’s Garden.
The new logo of the Yongsan Children’s Garden is designed with a friendly and energetic image that is easy for the public to accept, as it represents the joy of returning to the park after 120 years.
It is based on the initial Korean letters ‘ㅇ, ㅅ’ to emphasise the local nature of the garden.
The characterised symbol, which is given ‘eyes’, symbolises a child full of curiosity.
By combining the ‘ㅇ, ㅅ’ with the ‘flowers’ that symbolise the garden and the ‘steps’ of children playing in the garden, we expressed that life blossoms beautifully through Yongsan Children’s Garden and that children’s futures will blossom.
The cheerful colours emphasise the image of running and walking through a beautiful garden, enjoying everyday life and happiness.
The different colours of the wordmark’s Yongsan, children, and garden convey the region, object, and space more clearly
Category:Graphic DesignYear:2024Designers:Yeeun Hwang, Alex Kim, Dohyung Kim, Hojin Lee, Dawon An, Taegon Cho, CDR associates, Seoul, South KoreaManufacturer:Korea Land & Housing Corporation, Yongsan-gu, South Korea