As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists.

For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.

Mz. Icar centered their artwork for our DORITOS® Spicy Pineapple Jalapeno flavor around the concept of thriving— meaning to grow, prosper, and flourish. They described it as “hope for the present and future.”

We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

2023 marks the third year of DORITOS® SOLID BLACK® and was fully funded by the PepsiCo Foundation. Each of the 16 Black non-profit leaders received a $50k donation for their organizations, plus resources such as leadership development, coaching, and valuable media and cultural exposure. With DORITOS® SOLID BLACK®, we’re creating a multiplatform celebration of Black creativity.

2B+ Impressions

100% Positive to Neutral Sentiment

Category:PackagingAward Year:2024Designers:PepsiCo, New York, New York, USAManufacturer:PepsiCo, New York, New York, USA