“Brand’s Grandeur, which has led the Korean domestic luxury sedan market, returns as the 7th generation ‘The All New Grandeur. The All New Grandeur is an advanced product in all areas, including an overwhelming stance befitting a flagship sedan, a future-oriented exterior design, a wrap-around interior that maximizes comfort and luxury, advanced driving specifications, and a convenient user experience. The seventh-generation Grandeur expresses the brand’s respect for the past and commitment to moving on to the future by its exterior which took inspiration from previous models.

The C‒pillar’s opera-glass, frameless doors, and flag‒type side mirrors are elements that remind customers of the first and third-generation Grandeur. The single‒spoke style steering wheel that integrates the control system improves driver convenience while at the same time giving passengers a nostalgic feeling for the first‒generation Grandeur. One of the model’s most prominent aspects is its pure volume and excellent sense of proportions that balance premium and dynamic styling attributes. The All-New Grandeur is defined by a Seamless Horizon Lamp inspired by the first light of dawn, accentuating the model’s wide stance and harmonizing with its parametric jewel grill. The Seamless Horizon Lamp is a perfect fusion of technology and art and characterizes Grandeur’s future-focused design sensibility.

The large sedan’s pure volume is accentuated by a single character line that runs smoothly and horizontally from the headlamps to the rear combination lamp over clean, uncluttered body sides with frameless doors and auto-flush handles that reflect the model’s contemporary style and refinement.

Grandeur’s stretched wheelbase harmonizes with the boldly receding cowl point and C-pillar to provide an excellent sense of spaciousness as well as dynamic and sporty proportions. The ‘Seamless Horizon’ design is also applied to the signature combination lamp that spans the taut rear end, emphasizing the model’s slim yet confident stance.

The next‒generation infotainment system (ccNC: connected car navigation cockpit) of The All New Grandeur is also one of the key specifications that make the user experience even smarter. The next‒generation infotainment system of Grandeur provides content such as natural language-based voice recognition, media streaming, and real-time navigation through a 12.3-inch panoramic display. Above all, the new UX (Quick Control, Integrated Search) further enhanced driver usability and convenience. Also, it recognizes more diverse voice commands: “Tell me how much money is left on my expressway e-account,” “Turn on car wash mode”, “Close the rear window”, and “Tell me how often to change the engine oil.” The system supports a wide range of voice recognition functions for vehicle control. In addition, the next‒generation infotainment system delivers a high-quality user experience by supporting the most extensive over‒the‒air (OTA) software update ever in the brand. The wireless software update items of Grandeur have more than doubled compared to the previous model. The range of wireless software update support for the previous generation Grandeur was limited to navigation.

Grandeur further adds biometric technology and connected technology to seamlessly provide a user experience from boarding a vehicle to starting the engine as well as making in-car payments without a smart key or wallet. Digital Key allows the users to lock and unlock the and can start the engine just by putting the smartphone on the wireless charging pad in Grandeur. The All New Grandeur has become a perfect luxury sedan as the final evolution of the Grandeur, which has led innovation for the past 36 years. Above all, by reinterpreting the heritage of its predecessor, it is receiving a positive response with its unique value and enhanced marketability. The All New Grandeur indeed connects the past with the future ‒ and many are wondering how this model will improve the Grandeur series in the automobile market in the future.

The design of Grandeur creates a new standard for the premium sedan market through emotive design and a refined customer experience.’ The Grandeur expresses the respect for the past and commitment to move on to the future which aligns with the philosophy of the brand – progress for humanity. This vision was realized not only with Grandeur’s cutting-edge design but also heritage inspired driving technology. The legacy of the predecessors, a driving technology that maximizes ride comfort, Grandeur took a big step further with new technologies Grandeur’s ‘Preview Electronically Controlled Suspension’ detects the road surface conditions and speed bump locations in front through the camera and navigation information. Then it provides a sophisticated ride with appropriate suspension electronic control. This has evolved further by implementing the concept of the second‒generation Grandeur’s Electronically Controlled Suspension (ECS III), which analyzes the front road condition through ultrasonic sensors mounted on the left and right sides of the front bumper and effectively controls the damping force accordingly.

Grandeur contributes to society by considering sustainability both as applying eco-friendly materials and constituting the powertrain lineup with the Hybrid model.

The interior of Grandeur is a wrap-around space trimmed in premium and sustainable materials to provide a clean, comfortable respite for busy lives. On the sleekly styled interior surfaces, designers applied real wood, aluminum and naturally dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement. The sedan’s interior and exterior abound with sustainable materials. In addition to eco-process Napa leather, hygienic, anti-bacterial leather is applied to various touchpoints. As one of the powertrain lineup for Grandeur, Smart Stream Gasoline 1.6 Turbo Hybrid represents outstanding efficiency and eco-friendliness. Grandeur has all the values of performance, efficiency, and eco‒friendliness through smart stream technology. For example, The All New Grandeur’s Smart Stream Gasoline 3.5 and 2.5 have a dual fuel injection system that implements optimal fuel injection with direct injection (GDi) and indirect injection (MPi) according to driving conditions. And the model features the integrated flow control valve technology, which optimally manages the cooling temperature of the engine head and the block, not only reducing pollutant emissions but also improving performance and efficiency.

The pure volume and excellent sense of proportions of Grandeur balances premium and dynamic styling attributes. Grandeur is defined by a Seamless Horizon Lamp inspired by the first light of dawn, accentuating the model’s wide stance and harmonizing with its parametric jewel grill. The Seamless Horizon Lamp is a perfect fusion of technology and art and characterizes Grandeur’s future-focused design sensibility.
The large sedan’s pure volume is accentuated by a single character line that runs smoothly and horizontally from the headlamps to the rear combination lamp over clean, uncluttered body sides with frameless doors and auto-flush handles that reflect the model’s contemporary style and refinement.

The interior design was takes a step deeper into reinterpreting the heritage of the previous generations of Grandeur, and adding distinctive user experience. The ambient mood lighting spreads softly across the door trim and the front of the dashboard, and interactive lighting on the upper right of the integrated display provides a new user experience. The pattern details on the door trim are designed with a delicate Korean aesthetic. Together, these elements provide passengers a calming space for relaxation and recovery. The steering wheel was also inspired by the single-spoke design of the first-generation Grandeur and reborn in its current form by integrating and rearranging controls to provide a more optimized layout for the driver. With the gear knob moved to the steering wheel, the console space provides neat and clean storage conveniences and wireless charging tailored for diverse customer lifestyles and connectivity needs.”

Category:TransportationYear:2023Designers:Hyundai Design Center, Seoul, KoreaManufacturer:Hyundai Motor Company, Seoul, Korea