The Philips Avent Ultra Soother portfolio welcomes the latest addition to the family with Ultra Start, specifically designed with newborns in mind. The new handle-free design is the lightest and smallest in the range which helps keep the soother securely in the baby’s mouth while at the same time reducing the amount of material for a cleaner planet. Anchored within our Ultra platform, the soft shape, pastel colors, and matte finish with a delicate high gloss dot pattern set it distinctly apart while fitting seamlessly in the world of newborns. There will also be glow-in-the-dark versions to help parents find the soother easier in dimly lit environments.
Specifically designed for newborns (0-2 months), this lightest and smallest soother in the Philips Avent portfolio is made to easily stay put in these little babies’ mouths for a better, uninterrupted soothing experience, and support the baby’s sleep routine from day one. Parents will also find it easier to transition to larger soothers within the range, since the soother’s teat is the same and delivers the same quality and benefits.
The gentle, soft and friendly shapes in combination with translucent, pastel colors, materials and finishes reduce the visual mass of the product emphasizing its light weight and small size. While these core attributes fit perfectly well into a newborns world. In addition the shield is enhanced with a delicate high gloss in-mold dot pattern, as well as trend-validated illustrations on the soother’s cap.
Every surface and feature has a meaningful purpose and is designed to make Ultra Start the lightest and smallest in the Philips Avent portfolio, but still meet all the strict safety tests and requirements, aiming to reassure new parents about the quality, safety and functionality of the soother. The orthodontic, food grade silicone teat has a 98% acceptance rate and is made to support oral development. The curved shield ensures an ergonomic fit for newborns, helping them to stay calmer, soothed and happier for longer. The nighttime version with glow-in-the-dark cap helps parents to easily find the soother in dimly lit environments.
Its distinctive features are include being the lightest and smallest soother in the Philips Avent portfolio, having a weight reducing handle-less design, an in-mold high gloss dot pattern, and CMF and decoration design based on trends validated by experts. The design also supports the latest Philips Avent Share the Care campaign, by improving parent’s lives through supporting the baby’s sleep routine. And it’s the first newborn range to come with a nighttime version.
The lightest and smallest design in the Philips Avent soother portfolio comes with a reduction of material used, compared to other Ultra soothers, leaving thus a reduced environmental footprint.
Category:Green ProductsYear:2025Location: Amsterdam, The NetherlandsDesigners:Philips Experience Design, Eindhoven, Mother and Child Care, Amsterdam, The NetherlandsManufacturer:Philips Amsterdam, The Netherlands
