The RYOBI 40V HP Brushless 21in Cross-Cut Self-Propelled Mower is equipped with innovative features significantly enhancing the user experience by making lawn care more efficient, convenient, and comfortable. The mower is designed to meet user needs through enhanced performance while optimising manufacturing practices. This integrated approach ultimately strengthens the RYOBI brand reputation and position within the industry.

The RYOBI 40V HP Brushless 21in Cross-Cut Self-Propelled Mower features SMART TREK™ technology allowing effortless alignment of the mower speed to the users’ pace, allowing faster job completion with less fatigue. Delivering more power than a 170 CC gas mower, the Cross-Cut Multi-Blade System features a brushless motor and advanced electronics that automatically adjust the blade speed to prevent bogging down and power through even the toughest mowing conditions.

The 3-in-1 blade functionality facilitates less clumping when mulching, further & more even dispersal when side discharging. The Cut Command Center helps users monitor blade life, activate lights and turbo mode, and maneuverer self-propelled speed using the paddle. Tapping into the versatility of its battery power, any RYOBI 40V product can utilise the same 40V batteries housed inside.

Through a combination of features (where attention was given to every detail and design decision), ease of use and accessibility remain constant themes. Single point height adjustment allows for effortless cutting height change for all wheels. This eliminates the need to adjust each wheel individually, saving time and ensuring consistent mowing results. A door-less bagging system allows easy access to the grass bag for installation and removal; this eliminates an extra step for a more streamlined lawn care experience.

The ability to quickly collapse the handle with just the pull of a lever is incredibly convenient for compact storage. This saves space in your garage/shed and makes the mower easier to store vertically without additional effort and/or mower disassembly.

RYOBI’s visual brand language empowers users through dynamic, yet approachable shape and colour; it is a marriage of expressive volumes that sculpturally communicate functional performance. While the general aesthetic of the 40V HP 21in Cross-Cut Self-Propelled Mower embodies RYOBI’s DNA, there are intentional form decisions, which enhance product experience.

For instance, by angling the batteries within their respective ports, ample amounts of space are provided for their insertion and removal. In doing so, the top of the power head is also lowered, giving the mower a more compact and streamlined look that improves shipping efficiency without compromising ergonomic design.

A strategic manufacturing approach ensures customers receive high-quality and thoughtfully designed products at the right value. By leveraging key tooling from the Cross-Cut Self Propelled 21in mower across additional models, production costs are minimised without compromising on performance or design. This efficiency offers a broader range of products, each tailored to different customer needs and price points, while accelerating availability and maintaining high standards in innovation, reliability and visual brand language.

Pre-production sample units were distributed for user research across various states, encompassing a diverse range of seasonal climates, ranging from cool to warmer climates. This extensive field testing was designed to gather insights into real-world usage and customer preferences.

The data highlighted a marked rise in cordless tool adoption, fuelled by an effective model step-up approach that encouraged users to transition to more advanced, feature-rich models. The results demonstrated strong performance across all regions, with a significant shift from gas-powered equipment to electric solutions.

Battery-powered operation offers a range of practical benefits that make mowing easier and more enjoyable for homeowners. The 21in Cross-Cut Self-Propelled Mower starts instantly, requires less maintenance, and delivers quiet performance, making it ideal for early mornings or noise-sensitive neighbourhoods. Designed for convenience, power, and reliability, the RYOBI 40V HP 21in Cross-Cut Self-Propelled Mower gives users a smooth, low-effort experience backed by advanced battery technology that keeps up with modern demands.

By offering a product that prioritises ease of use, convenience, and efficiency, RYOBI positions itself as a forward-thinking, customer-focused brand that understands consumers’ needs. RYOBI industrial designs are built on technologies that provide homeowners with peace of mind that extends to their community and the environment.

Category:ToolsAward Year:2025Designers:Joseph DeLaRiva, Tim Brewster, Alex Spurrier, Daniel Green, Ernest Lane, Ben Thomas, Nicole Bowen, Brittany Huskey, Allison Killinger, Techtronic Design, Techtronic Industries Power Equipment, Anderson, South Carolina, USAManufacturer:Techtronic Industries Power Equipment, Anderson, South Carolina, USA