Zyliss has undergone a strategic repositioning, fundamentally redefining the traditional Swiss brand. With a clearly defined brand identity and a contemporary, high-quality design language, Zyliss is realigning itself – aiming for high acceptance and lasting relevance. Independent, elegant, and at the same time clear, the focus is on functional details and optimal haptics.

Today, the kitchen is often part of the living space, and cooking is far more than just a basic function – it is a positive experience. That’s why the kitchen tools combine everyday usability and top-tier performance with stylish kitchen interior design – in perfect balance.

Dark, matte surfaces with a cast iron appearance create a modern, refined look. Fine textures and precise details noticeably improve handling. A defining design element is the iconic long slot – topologically derived from the brand logo – which is both visually striking and functionally thought through and is featured in most products.

The focus on high-quality, sustainable materials further reinforces the repositioning: less plastic, and instead more durable and renewable raw materials. The use of innovative materials significantly reduces plastic consumption and improves the environmental footprint in a lasting way.

The Zick Zick Food Chopper is one of Karl Zysset’s first major inventions and became famous through the iconic “Zick Zick Zyliss” TV commercial in the 1970s. It remains a favorite among our customers to this day, which is why we continue to refine this classic product. The latest generation, the Zick Zick 3, combines tradition with modern efficiency and user-friendliness.

The Zick Zick 3 allows for even chopping of onions, vegetables, dried fruits, nuts, chocolate, and cheese directly into the container. The cutting plate features an integrated food scraper that minimises food waste. The entire blade unit is removable, easy to clean, and dishwasher-safe – significantly simplifying maintenance. Its compact storage and securely locking plunger further enhance handling and storage.

The design of the Zick Zick 3 builds on the original concept of the classic chopper and has been optimised for maximum efficiency and ergonomics. The features of the corporate product design have been applied in line with the new Zyliss design strategy. The sleek, contemporary shape unites aesthetics with functionality. The ergonomically optimised, widened plunger ensures a secure grip and efficient power transfer. High-quality materials guarantee durability and robustness.

Category:Kitchen and AppliancesAward Year:2025Designers:Studio Storti and Zyliss Teams, DK Household Brands AG., Zürich, SwitzerlandManufacturer:DK Household Brands AG, Zürich, Switzerland