Lay’s is soaring to new heights with bold kite multipack packaging! Developed by our team in the Greater China Region, this innovative design turns everyday snack packaging into a kite—a joyful, tactile experience that transforms the ordinary into the extraordinary. With vibrant artwork and a creative format, Lay’s Kite Multipack adds a whole new layer of fun to snack time.

This packaging meets the growing desire for eco-conscious products that are meant for more than one time use, and highlights Lay’s commitment to responsible practices. We transformed a formerly single-use pack into an imaginative avenue for joy, creating a kite and visual identity that sparks smiles and elevates the brand to soar high above industry standards.

Drawing from the nostalgia of a beloved pastime, we crafted a look and feel that turns functional packaging into a playful kite-flying experience. The artwork bursts with orange, red, pink, and green tones, complemented by dynamic characters and floral elements that capture the carefree spirit of outdoor play. Lay’s signature bright yellow color grounds the design while the kite-inspired illustrations and unique structure invite people to embrace adventure.

Our innovative design embraces reuse, proving that creative ambition and practical purse can soar together. The cohesive visual identity system spans packaging and graphics, as well as environmental and spatial applications, creating a cohesive and impactful presence that inspires people to see the possibilities of packaging in a whole new way.

The unique kite format and visually compelling design of Lay’s Kite Multipack, combined with its creative multiuse execution, propels Lay’s toward a brighter future filled with smiles.

Category:RecyclingAward Year:2025Designers:PepsiCo Design and Innovation, PepsiCo, New York, New York, USAManufacturer:PepsiCo, New York, New York, USA