Pininfarina is set to collaborate with AC Future, a leading innovator in developing futuristic living solutions, to conceptualize and design an extraordinary mobile living space known as eTH – Electric Transformer House. This cutting-edge product, which will be fully unveiled at CES 2024 in Las Vegas, aims to harmoniously blend luxurious amenities, smart technology, and eco-friendly features to embrace the mobility demands of the future.

The foldable mobile living space caters to the evolving needs of a population seeking more dynamic, functional, and eco-conscious mobile lifestyles. With the desires of modern consumers in mind, it also capitalizes on and seeks to improve the emerging trends in electric RVs, which have become popular in recent years as a sustainable alternative for travel enthusiasts.
eTH is not just a living space, it was designed to reimagining the way people experience off-grid living. Known for its iconic eco-focused designs across the automotive, architecture, interiors, nautical, and aviation industries, Pininfarina has encapsulated AC Future’s core philosophy of luxury, comfort, and relentless innovation through the eTH. The design process of eTH was shaped by the multidisciplinary approach of Pininfarina that allows to create unique experiences.

Pininfarina is set to collaborate with AC Future a leading innovator in developing futuristic living solutions, to conceptualize and design an extraordinary mobile living space known as eTH – Electric Transformer House. As “glamping” and off-the-grid living continue to grow in popularity among millennials, Gen Z, and even older generations, AC Future and Pininfarina are poised to be at the forefront of innovation with the Transformer House. In addition to designing the interiors and exterior of the mobile living unit, Pininfarina crafted the product’s unique brand identity, including the logo and all brand assets. The foldable mobile living space caters to the evolving needs of a population seeking more dynamic, functional, and eco-conscious mobile lifestyles. With the desires of modern consumers in mind, it also capitalizes on and seeks to improve the emerging trends in electric RVs, which have become popular in recent years as a sustainable alternative for travel enthusiasts.

Category:Green VehiclesAward Year:2025Location: Miami, USADesigners:Pininfarina SpA., Cambiano (TO), ItalyManufacturer:AC Future, Inc., New Port Beach, California, USAPhotographers:Pininfarina SpA