Lattice is a revolutionary hardware and software platform that redefines gaming controllers through limitless customisation, deep personal expression, and sustainability at its core.  

The next generation of video gamers is demanding more from their gaming experiences—more sustainability, more personalisation, and deeper self-expression. Our research revealed that, unlike previous generations, they are twice as likely to prioritise sustainable gaming ecosystems, with many willing to make sacrifices to reduce environmental impact. Additionally, 77% of young gamers seek more mindful gaming experiences, and they are 3.2x more likely to share their creations on streaming and social platforms. Yet, today’s gaming hardware and ecosystems fail to meet these evolving needs. 

Powered by a generative AI design interface and on-demand manufacturing, Lattice enables gamers to create, personalise, and share their own unique gaming products—starting with controllers—tailored to their unique aesthetics, ergonomics, and preferences. 

At the heart of Lattice is a modular, upgradeable “brain”—a repairable core designed for functional longevity. Unlike traditional controllers, which often become obsolete or discarded, Lattice allows users to refresh or enhance components, reducing waste and increasing emotional attachment. On-demand manufacturing further minimises environmental impact by producing only what is needed, reducing excess production, shipping emissions, landfill waste, and downstream impacts. 

Lattice turns design into an interactive and social experience. Gamers can showcase their unique designs, share the manufacturing process, and even collaborate with others, making customisation a key part of their gaming identity. By merging gaming expertise, ergonomic research, and procedural design, Lattice offers an intuitive, guided customisation journey that empowers every gamer to create hardware as unique as they are. This is more than a product—it’s a movement toward a more sustainable, expressive, and player-driven future in gaming. 

The team tested Lattice by prototyping its generative design and 3D-printing procedural creations, demonstrating the feasibility of real-world production. This required expertise in gaming, ergonomics, hardware/software integration, additive manufacturing, and sustainability. 

The research confirms that next-gen gamers demand greater self-expression and sustainability—yet today’s gaming industry falls short. The team explored how businesses could turn creativity into commerce: leveraging social sharing, repeat customisation, and expanded product ecosystems to drive engagement and revenue. 

Lifecycle assessments show that PCB assemblies and electro-mechanical components hold the largest environmental footprint in gaming peripherals. Rather than relying solely on recyclability, Lattice prioritises extending product life to deliver the most impactful sustainability benefits. Its modular “brain” design allows for upgrades and repairs, ensuring long-term usability while significantly reducing e-waste. On-demand manufacturing further minimises waste, optimising production efficiency and lowering emissions. 

Category:ElectronicsAward Year:2025Designers:PA Consulting’s Design & Innovation Team, PA Consulting Ltd., Royston, United KingdomManufacturer:PA Consulting Ltd., Royston, Cambridgeshire, United Kingdom